User Growth Specialists lead the growth initiatives for an internet company. Main responsibilities are to understand the user profiles and using data insights, design the user lifecycle and segmentation, building the operations/engagement strategies, to create a scalable and sustainable marketplace.
Defining your audience and their needs may seem like a one-time exercise at the start of your business, but it’s critical to keep checking in on these, especially as your offering shifts and expands. Market conditions may change, user needs may evolve, and competing offerings may shift, so this should be something that you and your cross-functional teams revisit at least once a year.
Identify the Customer Journey
Start with how your target audience will find you. Crafting the right balance that provides just the right experience to put what they need front and center, but also presenting features in a way that allows them to get the most out of the product. Set an ideal customer journey, from awareness to usage, allows you to evaluate this delicate balance and meet your audiences’ needs so that you can not only convert them but also keep them.
Track Traits & Behaviors
In the same way that a customer journey starts before the customer even touches the product, so too does the tracking and measurement. Think of who, traits, and immovable things that define who the user is. Think about how they are engaging, tracking behavior to understand which parts of the product engage and how regularly do they engage.
Create a communication plan and measure it
Build automated and scheduled communications with users. Find ways to communicate with them, both inside and outside of the product. Create an automation communication plan to efficiently reach your users with targeted and timely messages. Measure their engagement with the product and understand where they are dropping.
Set up feedback loop
Maybe no one is opening up your emails, so that’s an indicator to take a look at maybe the subject line or message send time. Maybe your audience is opening the email and clicking through to your product but dropping it off before doing anything. With this insight, you can investigate what’s happening in that hand-off.
We supply professionals proficient in software development, management consulting, data analytics, UI/UX, digital marketing, channel partnerships, financial management, project and product management, from our largely Singapore-based talent pool. Each talent is selected for their subject matter expertise and their experience working in managed teams. All talents come with a risk-free trial period so that you can ascertain their capability prior to starting officially.
What are the benefits of increasing website usability
1. Increase in productivity
A website that improves usability allows users to perform more tasks at the same time. This will allow your workers to be more productive since it will be less effort to learn how it works.
2. Reduction of training and support costs
An application that must be used by different users, needs less training and costs the more intuitive it is.
3. Increase in sales and revenue
An interface designed to optimise web usability, users can complete processes more easily, including the purchase in the case of e-commerce.
4. Reduction of development time and costs
The usable tools are simpler and more consistent, making the functionalities homogeneous. This achieves a reduction in development costs.
5. Reduction of maintenance costs
If an application is usable, fewer incidents are generated. This is the same as needing to make fewer corrections and improvements, and as a consequence lower maintenance costs.
6. Increase in customer satisfaction
The experience of use dramatically improves when the web or the App or Website presents an intuitive design and easy to use. In this way, users feel more comfortable and loyal to them more easily.
Define the nature and scope of the project at hand
Provide design and development-ready specs, launch plan
Define the first KPI and milestone
Meet the individual or team to conduct the project at hand
Time and Cost
Agree estimates and time period to finish the project at hand
How are Topptalent user growth specialists different from others?
At Topptalent, we pre-screen our talents to ensure they are of a high caliber. We also pre-scope the project at hand to confirm tasks, deliverables, KPIs, milestones, and results. You'll work with growth specialists who understand your goals, technical needs, and team dynamics. The end result: expertly vetted talents from our network, custom matched to fit your business needs.
Can I hire growth specialists in less than 48 hours?
Depending on availability and how fast you can progress, you could start working with a growth specialist within 48 hours of signing up.
Are there subsidies if I hire a growth specialist for my company?
Generally, there would be wage subsidies if you hire a Singaporean or SPR, we will advise what the wage credits could be and how to get it.